We are UCB Radio

OUR PURPOSE

To ignite Hope in Jesus across Canada through Christian Music Radio.

UCB Radio is a non-profit, listener-supported family of Christian Radio stations reaching communities across Canada. We provide positive radio that's encouraging and uplifting and in 14 markets throughout Ontario, Alberta and Saskatchewan. We're excited to be expanding into British Columbia soon, continuing our mission to bring Christian radio to more Canadians nationwide.

Because Hope Changes Lives

OUR MISSION

So many people are struggling with the challenges of life. They feel alone and discouraged. To make matters worse, our world fuels negativity, which creates hopelessness. Negativity destroys!

UCB Radio provides positive media that’s encouraging, uplifting and hopeful, to help you flourish and thrive. Where there is hope, more people will find a life of purpose, fulfillment and God’s love.

Because Hope Changes Lives

Core Values

Our team embodies these values so that we can ignite Hope in Jesus across Canada through Christian Music Radio.

MISSION-DRIVEN

We are passionate about spreading hope and pointing people to Jesus and God’s love.

We show compassion, authenticity, humility and integrity in how we serve, genuinely caring for others.

We are fully committed to UCB’s purpose: Ignite Hope in Jesus across Canada through Christian Music Radio.

PIONEER SPIRIT

We embrace challenges with a can-do attitude, staying flexible, curious, and self-motivated.

We are solution-oriented, creative, and always pursuing excellence.

We are always ready to explore new ideas to advance the mission.

POSITIVE & PASSIONATE

We are optimistic and enthusiastic about our work, fostering an atmosphere of energy and fun.

We take pride in what we do and promote positivity in every aspect of our organization.

We approach each day with passion, leaving no room for negativity, and working together to create a joyful and inspiring environment.

Critical Actions

We do these things everyday so that you can flourish and thrive.

We Pray

Prayer changes lives, including ours as we get to know God more.

We Learn

We strive to be better than we were yesterday. We work hard to find solutions to obstacles, to grow and improve.

We Smile

We have an upbeat positive attitude that shares hope.

We Serve

In serving God we care for and serve others.