Canada is Listening
A Message to Artists, Labels, and Industry Leaders...
Christian Music Has a Mission Field North of the Border — And We’re Ready to Partner.
Canada is quietly becoming one of the most spiritually underreached nations in the Western world. Yet even as church attendance declines, millions of Canadians are still tuning in to hope-filled music — and hearts are opening.
Your songs already cross the border. Now we’re inviting you to cross it too.
At UCB Radio, we believe the Christian music industry has the power to shape not only playlists but lives. We’re not asking you to do it alone. We’re building something — and you’re invited to be part of it
Partner with Us
Why Canada?
- 🍁 Christian affiliation has dropped from 77% to 55% in two decades
- 🍁 1 in 3 Canadians now identify with no religion
- 🍁 Churches may be quiet — but music still speaks
- 🍁 U.S. artists already dominate the airwaves — now we need presence, not just playlists
Let's start the conversation
Connect Directly
Want to talk about how your music, label, or ministry can be part of something bigger in Canada? We’d love to hear from you.
This message will go straight to John Connor, National Promotions Director at UCB Radio.