I listen daily. Morning - kitchen, uplift, encourage, worship. When I leave the house, the radio stays on & I joke with my family that it is "my Christian dog!" A few years ago, I was at a very low point in my life. I keep donating because UCB was there for me, encouraging me everyday. Yes, you have family, etc, but UCB - God used it daily. I like to keep giving because it has blessed me so much. I hear other success stories and think "YES!!" - really encourages me.