Row concave Shape Decorative svg added to top
Row concave Shape Decorative svg added to bottom
TWFYT-graphic

A short daily reading to encourage you every day.

Get TWFYT on the UCB Radio App

Row midpoint Shape Decorative svg added to bottom
October 27, 2026

Get ready for change (2)

“To everything there is a season, a time for every purpose under heaven…He has made everything beautiful in its time.” Ecclesiastes 3:1, 11 NKJV

Play Audio 0:00 0:00
Share this with your friends!

In his book Good to Great, business leader and author Jim Collins compared mega grocery stores A&P, the largest retailing organization in the world in the 1950s, with Kroger, a small, value-based chain of supermarkets also thriving at that time. Both of these companies realized that the world was changing with technology. Smartly, both companies conducted research and hired qualified analysts to forecast how these changes would impact future business. They each concluded that going forward, convenience for the customer would be paramount. One-stop shopping was the name of the new shopping game. And Kroger took steps to adjust its stores to the new “superstore” strategy that we take for granted today. In addition to food, they started to carry toiletries, prescription drugs, household items, and more. A&P, however, chose to ignore the findings. The result? In 1999, Kroger generated profits eighty times that of its one-time competitor A&P and took over the number-one spot in the market. There’s a lesson here for you. To achieve what you want in life, you can’t afford to ignore the signs of change or the oncoming challenges. And pretending that something isn’t happening is simply living in denial. Like the Sam Cooke song says, “A change is gonna come.” So are you ready and willing to adapt to change when it comes? Are the techniques you use to cope proactive and effective? Are you seeking God’s guidance and blessing? “The Lord gives wisdom; from His mouth come knowledge and understanding” (Proverbs 2:6 NKJV).

Bible in a Year:Luke 14-15

Get daily encouragement straight to your inbox!

Start your day with The Word For You Today—a trusted source of daily encouragement designed to speak right to your heart. Whether you're juggling work, family, or just needing a quiet moment with God, these short, powerful devotionals help you stay grounded in faith and hope. It’s like a gentle nudge from a friend reminding you that God is with you, even in the chaos. Perfect with your morning coffee or during school drop-off downtime, The Word For You Today fits beautifully into your routine and brings spiritual encouragement just when you need it most.

Name(Required)
Email(Required)
Address(Required)
Privacy(Required)

Help Share Hope with The Word For You Today through UCB Radio

Your donation can be the light someone needs in their darkest moment. By supporting you UCB Radio's The Word for You Today, you help us put this life-changing devotional into the hands of people who are hurting, discouraged, or searching for hope. Every gift you give helps share God's Word, offering comfort, guidance, and the promise that they are not alone. Partner with us to bring encouragement and faith to those who need it most.

Uplift Your Day with the Free UCB App

Read The Word For You Today on the go, get encouraging music, podcasts, and more—right at your fingertips. Try the 30-Day Listening Challenge and see the difference it makes.

Enjoy a Brighter Day with UCB Radio!

Listen Everyday

Listen Every Day

Join the Community

Join the Community

Share the Mission

Share the Mission